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Apres Sale. the Real Test of a Successful Sales Professional.

#996 The average sale takes a matter of hours. And that’s where 95% of sales training is focused. Not good. After a customer purchases, that’s when USE of product or service begins, and that’s where 95% of their time is spent. * What are you doing to create loyalty? * What are you doing to create word-of-mouth advertising? * What are you doing to create value in the mind of the customer? * What are you doing to create memorable moments? * What is your social media presence that focuses on customer communication and interaction? * What are you doing to create and ensure reorders? * What are you doing to earn referrals? * What are you doing to build a value-based relationship after the sale? * What are you doing to ensure it’s easy to do business with you? * What are you doing to ensure that everyone who answers your phone is happy, friendly, and helpful? * What type of customer service and customer loyalty training are you doing that ensures consistent, positive, helpful responses? ANSWER: Nothing or not enough. MAJOR CLUE: These questions are the HEART of your future. And for the most part, the answers are way below an acceptable level to ensure your future success. REALITY: It’s likely that your present actions will ensure that you’ll have significant customer attrition, or churn, or some other BS corporate buzzword that will cost major dollars in lost customers, and further ensure that your sales team will have to sell more than last year just to maintain present sales

  1. 770413TREE
    February 3rd, 2012 at 00:35 | #1

    You are the best on the web!

  2. brodriguez959
    February 3rd, 2012 at 04:28 | #2

    I had the this idea for Hunter Farmer for our company, What do you think? An account manager for example does the hunting and finds opportunity, then passes the new account to another associate for training on the sold products and then the customer is returned to the account manager who started the relationship to grow and is able to fish on his own while prospecting during his training. I find some excel at finding opportunities for business and some are stronger managers for retention.

  3. brodriguez959
    February 3rd, 2012 at 04:30 | #3

    @brodriguez959 sorry about the run on sentence!

  4. jerseyshore1957
    February 14th, 2012 at 16:45 | #4

    ALWAYS, ALWAYS a home run from Gitomer. Guy just makes so, so much sense

  1. February 15th, 2012 at 08:41 | #1
  2. February 15th, 2012 at 08:59 | #2

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